When it comes to putting out direct mail promotional materials, there is a wide variety of mediums from which to choose. You could choose to create a letter detailing the ins and outs of a current promotion, and stuff it in an envelope. Or, you can design a postcard that will catch the eye when clients or potential customers pull it out of their mailbox. It is essential when spending money on printing materials that will land directly in the hands of prospective or returning customers to do so in a way that will catch attention and make the sale. For this subject, we are going to discuss the most significant differences between sending a letter and a postcard, hopefully helping you decide which is the best option for your company.
Price - Which is budget-friendly?
If you are thinking purely about what you are going to spend to acquire a finished product, postcards are going to be by far the cheaper of the two products. They are cheaper primarily because they weigh less, making them much less expensive to mail. They also do not require an envelope, cutting your costs to ship at least in half.
Who is the target audience?
In any marketing, it is crucial to consider with whom you are trying to resonate. If you are sending mass information to the general public, you want to ensure that your mailing is eye-catching enough that it will warrant attention, like a postcard.
However, if you are marketing to professionals, consider a letter instead. Letters seem more personal, polished, and professional. Letters, by being more personal, will make your audience feel like they are spoken to rather than marketed to.
Is imaging important?
If you utilize imagery to sell a product, and it is important that your service is seen as trendy or stylish, postcards are promotional products that make it easy to display your marketing imagery. They are easier to present high quality, full-color printing on, and do not have the barrier that an envelope creates.
Whether you opt for a postcard or a letter, it is vital to consider the benefits that each provides. Quick, high-quality imagery or professional and personal, your business needs will help you narrow down your choice in direct mail products. Whatever your considerations, we are more than happy to discuss in more detail the benefits and downfalls of these promotional products and help you design the mailing that will increase your brand recognition and sales.
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