Direct mail offers a unique benefit for anyone looking to expand their customer base. Printing materials that are mailed to homes can target new customers and inform them of the available services. When choosing to use direct mail, there are a few tips to keep in mind to make it more effective for your business.
Know your target audience – being able to directly mail potential customers ensures that the promotional material is seen by as many as possible but it does have some flaws. Blanket targeting can be effective but in many cases, it leads to wasted or thrown away mailings.
Selecting the best targets possible for direct mail can ensure the best possible marketing, and eliminate wasted marketing funds. To do this, target potential customers who are likely to respond to the direct mail. This may mean that some research is needed to ensure the right potential customers receive printing that matches their possible needs.
Catch their attention quickly – an eye-catching headline can grab reader interest quickly. These headlines should call the reader to action and encourage them to keep reading to learn more. Readers want to see a benefit that will be gained from continuing to read, and will quickly dismiss it if there are none.
Call readers to action – after the attention has been captured, it is important to tell them what to do next. Are potential customers supposed to call, visit a website or email for more information? Avoid overloading them with marketing; instead, use simple and clear language to direct them. Contact information should be available at the start and P.S. of the direct mail as it is shown that many potential customers read these first.
Provide hard to refuse value – many customers want to find a deal when they read promotional material. Illustrating the value that is being offered can lure many customers into seeking more information or trying the goods or services. Value offers such as free delivery, money off or a guarantee are popular for direct mail offers. When using these, it is advisable to put a notation showing the true value of the promotional package so they understand how much is being saved.
By following these tips, it is possible to run a more successful direct mailing campaign using printed materials. For more information on how to make direct mail marketing work for you, please contact us firstname.lastname@example.org.
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