The Tactics to Use When Dealing With Printing Door Hangers

In the world of marketing, door hanger printing is now becoming a worldwide sensation. The door hangers are not only really inexpensive, they are also sent directly to your client or customer’s doors. Everything that happens when dealing with your door hanger helps to get a great response. The design, offer that you give and your call to action all help in getting a response. When you make good choices in printing techniques, you are able to get a good return on investment.
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For the next campaign you plan on doing, think about these door hanger printing tactics:

• The design: When a customer gets your door hanger, the first thing they will probably do is look at the design of your door hanger. This is the reason why it is very important to give off a great impression in the first second of them looking at it. The design will help to get the customers attention and also to enable them to read the copy. When making your door hanger, it is best to implement a customized die-cut template.

• Double-sided printing: A lot of the businesses out there will not print on the back, but printing on both sides is very good for the environment, and can get you more notice. The back of a door hanger can be the spot to go into more detail with the message you want to send out. You can put a set of directions, a map, bullet points or even coupons on the back of your door hanger.

• Scoring or puncturing your door hanger: If you decide that you want to include a coupon or even a direct-response type of card, get your door hanger scored or punctured, making the card or coupon easy to take off. You can easily track responses with this method.

• Make the right choice with paper to print on: When printing, the type of paper, and how good it is, can tell people about the quality of you or your organization’s different types of services. People and companies that use a flimsy type of paper will find that their door hanger is more likely to not get noticed, however, people and companies who use a 14 pt gloss cover or matte that is very flexible and sturdy, are more likely to get a response from their targeted audience. If you want, add a waterproof UV coating so that your door hanger will stay in perfect condition, no matter what happens in the weather.

• Print in volume:  The more quantities you print, the less your price per door hanger is, so it is more cost efficient and save considerable money by printing as many as you need in one run.  You can repeat the same door hanger quarterly, your prospects will remember your brand when they see it often.

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