Networking is one of the most important aspects to improving the success chances of any company. Whether the company is a single person, ten employees or one hundred, it is important to maintain positive social contact with others. Following these four easy steps can improve your business and lead to more customers as well as good relationships with existing ones.
Stay social throughout the year – this is often the most important part of taking charge of available network options. This may mean attending several conferences or gatherings per month in order to foster new relationships and maintain existing ones. In addition to this, it is vital to follow-up with any contacts to show them you are serious about your commitment to them. Newsletters and other printed materials make for ideal follow-up contacts.
Keep in touch on a regular basis – this includes past and present customers. The best way to stay in touch with past clients is to send post cards or personal calls to show them they are remembered and valued. While this may seem overwhelming for those not experienced in networking, it can make a big difference for many companies. Easy ways to keep up communication is to use printed cards or letters to send out at regular intervals to keep clients updated.
Keep contact lists up to date – anyone who networks often understands how quickly contact lists can get out of hand. A contact management system is vital to keeping large numbers of contacts organized and easy to use. This makes it easier to find clients that need to be contacted for networking purposes. A system that allows for easy additions is ideal for those who find their contacts list rapidly growing.
Thank referral partners for their work – it may seem obvious but thanking those who refer new customers is essential. These partners are used to refer new clients to the company on a regular basis, which can be important for expanding word of mouth. Thanking these partners can be as simple as a personal call or a postcard though some may prefer to thank referrers in other ways. One possible way includes sending referrals to them for their services. It is important to remember that any show of gratitude should not be based on how many referrals are delivered. This can keep the business relationship healthy and functional for a long time to come.
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