How To Use Printed Rack Cards As A Promotional Tool

Rack cards are promotional tools that businesses can use to advertise their services. These are typically seen in offices, hotels and other heavily visited areas. Hotels and attractions often use these to provide information on other locations tourists can visit. Doctor offices typically use these to provide health information to their patients.
Make Them Accessible At Any Time
Just like business cards, rack cards are only effective when they can be seen or used. For this reason, they should be placed in an easy to reach location where any potential client can see them or take one. This is often a lobby or waiting area, as they are often heavily visited by customers. A single card, or multiple cards, can be taken at a time by those wanting information.

Present More Information
Rack cards have more space than post cards do, making it easy to show more information. Some may be printed on a single side, or a double side when necessary. More elaborate cards may feature several folded pages to provide the most information possible. A map, schedule or list of events can be printed on one side for easy reference. A list of answers to frequently asked questions may also be printed on one side for clients to see.
Rack Cards Can Save Money
Unlike post cards, rack materials do not need to be addressed or mailed, which can save money for businesses. There is no need to maintain a mailing list, as the racks can be posted in many prime locations. The cost of placing them may depend on the location, though many find that they are an inexpensive way to market a company or service.
Design A Valuable Rack Card Customers Will Want To Read
As more space is available, design becomes very important for rack cards. Full color images can be used, as well as colored text and backgrounds. A simple design can often have the biggest impact when it comes to promotional material. The front should feature a visually appealing style that will make customers want to take it and read it. This may be done with eye catching images and tag lines relevant to the services. The back printing may include further information, such as contact info, locations, hours or other services. A biography or picture may also be added to help customers learn more about the company being promoted.
When printing rack cards for promoting services or goods, professional services are ideal. This will help ensure the cards fit the venue and type of promoting that is necessary.