Every Door Direct Mail (EDDM) provides an economical way to get the word out about your business or product without time consuming customer lists, permits and the usual sorting and transportation costs associated with USPS. With EDDM, businesses can lower their costs, broaden their market and reach their target consumers.
Choosing the Right Candidate for EDDM?
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Writing on the Wall in the 21st Century: Print Outsourcing as a Way to Minimize Costs
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​Even though many businesses have dedicated much of their internal communications to the digital world, print media still holds an important place in the smooth functioning and effectively executed tasks. It’s an acknowledged fact that digital media do cut down on wasteful memos, casual updates, and even advertising briefs. But print is here to stay and its value can be seen in the estimated doubling of the print industry’s holdings. It’s been forecasted by those in the know—the International Data Corporation (IDC)—that in the five years from 2011 to 2016, the international print services and procurement sector will grow from $6.6 billion to $13.2 billion. What might this mean for you and your business in the years to come?

The business card you give out is one of your biggest marketing tools. When you give out a card looking as though it came off of a dot-matrix printer, your customers and clients may look at you in a not so good way. To avoid this, look for a business card that is pleasing and impressive to the eye to make a positive impression.
You could choose metal and plastic cards, but they can be costly.  A cost-effective way to make an impression is to create your own artwork and then print them out on a spot UV business card.
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Direct mail offers a unique benefit for anyone looking to expand their customer base. Printing materials that are mailed to homes can target new customers and inform them of the available services. When choosing to use direct mail, there are a few tips to keep in mind to make it more effective for your business.

​Know your target audience  – being able to directly mail potential customers ensures that the promotional material is seen by as many as possible but it does have some flaws. Blanket targeting can be effective but in many cases, it leads to wasted or thrown away mailings.

Rack cards are promotional tools that businesses can use to advertise their services. These are typically seen in offices, hotels and other heavily visited areas. Hotels and attractions often use these to provide information on other locations tourists can visit. Doctor offices typically use these to provide health information to their patients.
Make Them Accessible At Any Time
Just like business cards, rack cards are only effective when they can be seen or used. For this reason, they should be placed in an easy to reach location where any potential client can see them or take one. This is often a lobby or waiting area, as they are often heavily visited by customers. A single card, or multiple cards, can be taken at a time by those wanting information.