Business Card Etiquette II

Doing business in a country which is not our native land can present challenges that we may not consider when working in our home territory. We may be unaware of differing aspects of local culture and the accompanying nuances which can make the difference between a deal made or a deal broken. Typically these cultural differences represent value systems and behavioural norms. Although our foreign clients and colleagues are inclined to forgive our breaches of etiquette if they are aware that they are a product of our ignorance, it is far better to demonstrate that we have studied their culture and have made an effort to learn their customs. Bumbling through meetings and meals never puts the best face on either our personal image or that of the companies we may be representing.

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