Direct mail offers a unique benefit for anyone looking to expand their customer base. Printing materials that are mailed to homes can target new customers and inform them of the available services. When choosing to use direct mail, there are a few tips to keep in mind to make it more effective for your business.
Know your target audience – being able to directly mail potential customers ensures that the promotional material is seen by as many as possible but it does have some flaws. Blanket targeting can be effective but in many cases, it leads to wasted or thrown away mailings.