Rack cards are promotional tools that businesses can use to advertise their services. These are typically seen in offices, hotels and other heavily visited areas. Hotels and attractions often use these to provide information on other locations tourists can visit. Doctor offices typically use these to provide health information to their patients.
Make Them Accessible At Any Time
Just like business cards, rack cards are only effective when they can be seen or used. For this reason, they should be placed in an easy to reach location where any potential client can see them or take one. This is often a lobby or waiting area, as they are often heavily visited by customers. A single card, or multiple cards, can be taken at a time by those wanting information.