QR Codes And How They Help With Marketing

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With the rise of smart phones, QR codes have been increasing in popularity as a tool for marketing. These codes can be included on almost every form of marketing, such as a business card or printing fliers. But what is a QR code and how can it help with marketing your business?

A QR code is a small square bar that can be scanned by many types of phones and contains a link to a website. These can be quickly shared to potential clients to give them a web address to visit for more information. Codes may be used for different types of business cards, such as those handed to clients, or for specific site sections. To do this, the link must be customized for the perfect destination.

The link can be customized to the type of printing being used for better results. For example, those who operate food service businesses, such as catering or restaurants may wish to use QR codes in menus. Customers can then view the links to see more information on the food or any relevant nutritional information as desired. The same can be used for those who wish to show off a business model, or company plan.

QR codes can be found in many other places such as in real estate to show potential buyers more features about the home or contact information. These links can lead to video tours, or to the internet listing of the home for sale. These can be posted in a flyer, advertising sign or other location for potential buyers to see.

Creative uses for QR codes can help with marketing products that have product reviews or coupons as well. T Shirts are being more frequently used for clever QR code placement. These shirts can be scanned to bring up a social media site, links to coupons or other valuable information for new customers. These offer an innovate new way to attract valuable marketing exposure without investing a lot of funding into advertising.

Stickers or badges can also feature these codes to give opportunities for learning more information. Another creative use is to take viewers to a web based store to purchase products. The development of the code is often inexpensive, and a good way to get the most exposure for the amount of money invested. For more information on how to print QR codes for your marketing materials, please email info@gamaprint.net.

You can download  ScanLife http://getscanlife.com on your iPhone, Android, Blackberry or other PDA with camera. It is a free app.

Scan to go to my website…

One Comment

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