Giving promotional gifts during the holiday season can provide businesses with valuable promotional opportunities. Promotional gift giving does not need to be elaborate to be effective, even simple gifts are often well received by customers.
Brand recognition. Sending promotional gifts to customers during the holiday season can help to reinforce the name of a company to a customer. Memorable promotional gifts that will be used often such as coffee mugs or other office items can provide year round reminders to customers about the company. Promotional pens, paper or other office items given as part of a gift package may help to increase brand name recognition while still being thoughtful.
Show gratitude. Promotional gifts given to customers and business associates during the holiday season is a way to display the gratitude of a company for their loyal business. Clients who receive these gifts will feel important and remembered by the company during the holidays.
Reinforce loyalty . Gifts given to clients can not only thank them for their business but also remind them that the company provides a service that they use. This can help encourage further business from clients who receive these gifts as it is a tangible reminder that their business is appreciated.
Attract new customers . In addition to thanking existing clients, promotional gifts given during the holidays can help to bring in new clients.Gifts may be delivered to potential clients to celebrate the holiday season and demonstrate to them that their future business will be cherished.Promotional gifts given during the holidays may also include edible gifts such as gift baskets that may include gourmet food or fruit. These baskets may have the company logo, or have promotional items added alongside the edible gift. Employees may also be given promotional gifts during the holidays as a way to thank them for their work and celebrate the holiday seasons.Reward loyalty Employees who receive thoughtful gifts from employers during the holidays often feel that the company truly values the work they do throughout the year. These gifts may be similar to gifts given to clients such as edible arrangements or promotional items.