Every Door Direct Mail (EDDM) provides an economical way to get the word out about your business or product without time consuming customer lists, permits and the usual sorting and transportation costs associated with USPS. With EDDM, businesses can lower their costs, broaden their market and reach their target consumers.
Choosing the Right Candidate for EDDM?
Writing on the Wall in the 21st Century: Print Outsourcing as a Way to Minimize Costs
Even though many businesses have dedicated much of their internal communications to the digital world, print media still holds an important place in the smooth functioning and effectively executed tasks. It’s an acknowledged fact that digital media do cut down on wasteful memos, casual updates, and even advertising briefs. But print is here to stay and its value can be seen in the estimated doubling of the print industry’s holdings. It’s been forecasted by those in the know—the International Data Corporation (IDC)—that in the five years from 2011 to 2016, the international print services and procurement sector will grow from $6.6 billion to $13.2 billion. What might this mean for you and your business in the years to come?
The business card you give out is one of your biggest marketing tools. When you give out a card looking as though it came off of a dot-matrix printer, your customers and clients may look at you in a not so good way. To avoid this, look for a business card that is pleasing and impressive to the eye to make a positive impression.
You could choose metal and plastic cards, but they can be costly. A cost-effective way to make an impression is to create your own artwork and then print them out on a spot UV business card.
Business cards are often the first point of contact you will have with a potential customer. It is often the crucial item that provides the “first impression” to other business associates and your clientele. Why then do so many businesses fail to understand the importance of this 2″x3.5″ card?
Giving promotional gifts during the holiday season can provide businesses with valuable promotional opportunities. Promotional gift giving does not need to be elaborate to be effective, even simple gifts are often well received by customers.
Doing business in a country which is not our native land can present challenges that we may not consider when working in our home territory. We may be unaware of differing aspects of local culture and the accompanying nuances which can make the difference between a deal made or a deal broken. Typically these cultural differences represent value systems and behavioural norms. Although our foreign clients and colleagues are inclined to forgive our breaches of etiquette if they are aware that they are a product of our ignorance, it is far better to demonstrate that we have studied their culture and have made an effort to learn their customs. Bumbling through meetings and meals never puts the best face on either our personal image or that of the companies we may be representing.
Business cards are a traditional way of exchanging information with potential customers and business contacts. As you trade cards, both you and your new acquaintance can be confident that you will instantly know how to get in touch with each other if the need should arise. As you hand out your next card, make sure that you follow these simple business card etiquette rules to make sure that you don’t send the wrong message:
Direct mail offers a unique benefit for anyone looking to expand their customer base. Printing materials that are mailed to homes can target new customers and inform them of the available services. When choosing to use direct mail, there are a few tips to keep in mind to make it more effective for your business.
Know your target audience – being able to directly mail potential customers ensures that the promotional material is seen by as many as possible but it does have some flaws. Blanket targeting can be effective but in many cases, it leads to wasted or thrown away mailings.
Networking is one of the most important aspects to improving the success chances of any company. Whether the company is a single person, ten employees or one hundred, it is important to maintain positive social contact with others. Following these four easy steps can improve your business and lead to more customers as well as good relationships with existing ones.
Rack cards are promotional tools that businesses can use to advertise their services. These are typically seen in offices, hotels and other heavily visited areas. Hotels and attractions often use these to provide information on other locations tourists can visit. Doctor offices typically use these to provide health information to their patients.
Make Them Accessible At Any Time
Just like business cards, rack cards are only effective when they can be seen or used. For this reason, they should be placed in an easy to reach location where any potential client can see them or take one. This is often a lobby or waiting area, as they are often heavily visited by customers. A single card, or multiple cards, can be taken at a time by those wanting information.