Making a Note of It: The Utility and Benefit of Promotional Sticky Notes
Sticky notes have become a commonplace aspect of many of our lives. They appear in homes, offices, and even on the go. Hence, you might well question the benefit of producing promotional sticky notes. Today, we’ll answer that concern, providing some insight into their production, utility, and benefit to any business.
Ubiquity Works in Your Favor
Because they are so commonplace, sticky notes serve as a perfect method of passive advertisement. Each time a customer or potential customer makes a note, jots down a list, or writes a reminder they will see your logo. Additionally, it spreads your business presence to a broader market, because sticky notes go where other forms of advertisement cannot.
These repositionable notes are inexpensive to produce and can be created in batches of varying sizes to meet the needs of your business. Plus, they do what the best sorts of promotional materials always do—they offer value to clients. Free portions of sticky note pads or blocks will find their way into every corner of life. Our cultural use of sticky notes is embedded, which means we use them without consciously thinking about how they are made or where they may have originated. This ties into the aspect of passive advertising.
Notes on Background
Printers of these notes will tell you that you can select any weight of paper you like, but it must be uncoated. This paper is then cut to a pre-determined size. A3 is an international standard, which is approximately the size of the trademarked Post-Its notes. A4 is slightly larger and will yield about 16 pads from the parent paper.
Via a specialized adhesive application process, each press sheet receives a coating of adhesive in the appropriate place. This process can be personalized, based on your needs, to create pads of differing sizes, whether standard or a novel shape, such as a bookmark. Your logo and business information is printed on each pre-determined sheet space as it runs through the machine on rollers.
Adhesive is applied and flash-dried with infrared lamps. It has become common practice to use a water-based and ecofriendly glue to bind the pads. If you’re looking for extra impact, the finished sheet stacks can be cut into special shapes after they emerge from the printing process, so hearts, stars, and other shapes that stand out can be achieved.
We’ve already mentioned the factor of ubiquity of company presence that these little notes provide. In essence, a single pad of logo-printed sticky notes provides constant advertising to a single person and spreads your company presence over a far broader audience than many forms of media. The rule of repetition is met and exceeded without becoming irritating or off-putting to potential clients.
How much would you expect to pay for that level of saturation and the scope of advertising sticky notes provide? Even in other, relatively simple forms of printed media, the costs quickly accumulate. But sticky notes are relatively inexpensive to produce, and you only pay once for production of each batch.
It’s also important to find a printer that will offer you a good price for the value. Production of this type of media is relatively inexpensive, thanks to technological advancements, but not all printers are created equal. When it comes to this type of promotional material, working with a printer with an excellent reputation for equitable dealings is important. In this way, you can be absolutely certain your business is benefiting from a balanced partnership. You’re an expert at the service you provide and so are they.
For more information about how working with GamaPrint can increase your brand awareness please give us a call today at 702.608.2040 or email us firstname.lastname@example.org