Every Door Direct Mail (EDDM) provides an economical way to get the word out about your business or product without time consuming customer lists, permits and the usual sorting and transportation costs associated with USPS. With EDDM, businesses can lower their costs, broaden their market and reach their target consumers.
Choosing the Right Candidate for EDDM?
Every Door Direct Mail is generally ideal for local businesses such as realtors, contractors, restaurants, and health clinics etc., who are looking to gain the attention of basically everyone in a specific geographical location.
Direct mail is making a comeback, quickly becoming the preferred advertising choice of consumers. In fact, a Print in the Mix survey concluded that 79% of consumers immediately reacted to a brand’s direct mail piece, while another 56% felt that printed material was the most trustworthy of media channels.
For businesses who utilize print, EDDM can be used as an economical way to incite interest in your product as well as create a lasting impression with customers.
The advantages of EDDM:
Reach – With EDDM, businesses can select specific zip codes and carrier routes to target consumers in areas that are most relevant to their business or service.
Effective – EDDM can be used to create another level of exposure, reinforce digital objectives, and add a personalized touched touch to your marketing campaign.
Flexibility – Postcards are available in a number of different sizes, which allows for copy flexibility. For example, smaller formats can be used to produce quick, yet compelling information and larger formats can be used to provide a detailed story of your business or product.
Value – EDDM eliminates the need to purchase mailing lists or permits, which provides an economical way to get the word out about your business.
Selecting the Right Printing Partner – Selecting a printer that is well adept in all the aspects of an EDDM campaign, provides more time to devote to your growing business.
Some things to look for in a printer include:
Regulatory Expertise – EDDM has specific mailing rules and regulations, so be sure your printer has a mailing services department who is highly knowledgeable in EDDM.
Printing Capabilities – Digital print allows for variable data and smaller quantities, while offset print can be used to produce larger sums and custom finishes, so select a printer that offers both.
Route Selection – Select a printer that offers a route selection option as part of its services, in order to avoid manually searching for specific neighborhoods yourself.
Delivery Services – Be sure the printer delivers your order directly to the U.S. Post Office, to avoid having to deliver bulk orders to the post office yourself.
Composing Your Print
Make the most of your direct mail with these tips :
Design – Bold images, high resolution print and clean typography create a compelling piece that is sure to be noticed.
Copy – Provide information in a clear, concise and catchy way that engages your consumer and creates a lasting impression.
Measurement – Special offers and dedicated URL codes, provides a way to track as well as improve your campaign efforts. Also, be sure your message is clear enough that customers understand exactly what you do and how to locate you.