Entrepreneurs in every field of business, whether they provide goods or services, understand the need to advertise. However, how do you gauge whether your methods effectively bring in new business or secure the continued patronage of your client base? One of the most useful tools in the business toolbox is known as Return on Investment (ROI). Using this as a measure of effective advertising can show entrepreneurs where their dollars are well spent, which media are less effective, and where new techniques prove profitable. In the article below, we’ll discuss the merits of printed promotional materials in relation to the ROI of other forms of advertising.